Jan 18, 2013

Friday Featured Photographer - Amy Lunceford a.k.a. Amylu

Throughout 2013, I plan to feature various east Texas photographers who catch my attention.

For the first installment ...  Amylu photography first caught my eye on Facebook sometime in early 2012.  From what I have seen, photographer Amy Lunceford, shows great consistency in finding good light, color and attention to small details in her images.

With four years under her belt doing photography professionally, Amy said her extensive background in the advertising world has been very helpful in developing as a photographer.
"After 15 years in advertising I found myself stepping back and leaving the creative world professionally serving other clients," she said.  "I began focusing on my love for photography and with abundant blessings, incredible support and a fire to continually improve I found that Amylu was born and thriving before I really think I realized what was happening.  It just became a natural part of who I am.  Now I am back in advertising and still focusing on Amylu which is a creative dream marriage for me."

Family photography is a competitive world these days.  To set herself apart, Amy said that she strives to make her subjects feel more like her own family rather than clients or business associates.
"Amylu is VERY fun and laid back," she said.  "It is known that I 'shoot on the fly' a bit.  I see images as I shoot them and move through a shoot.  So there is no stuffy, stiff posed, formality going on.  A great deal of laughter, adventure and heart goes into my shoots.  I like my clients to leave feeling like family."

According to her website, Amy shoots primarily with available natural light.  Take a look through her galleries and you will note that she knows how to find good light and backgrounds.  Again, her history in advertising comes into play as she also emphasizes pre-visualizing the final image as she is shooting.
"I have worked with some amazing design talent nationally for my entire advertising career.  Access to that has given me an extremely strong love and appreciation for color, texture and the ability to relay a story and feeling in an image," she said.  "I feel it is my gift of seeing a shot as I shoot it just as I know I want the end edited image to appear to convey that moment in time that sets my work apart from others and defines my personal artistic voice."

As for gear.. a quick look at her images shows Amy's tendency toward fast lenses to get the super soft background bokeh.
"I am a prime girl," she said. "My bag is pretty simple. A Canon 5dMarkii and 50D as backup, 50L 1.2, 85mm 1.4, and when needed for specialty shoots I use the 24-70L and the 70-200 f/2.8, a Speedlight  580EXii."

Which goes to show (despite my best efforts to collect photo gear :) that more cameras isn't the key to success.
"I am a believer that it is all about using what you have to its fullest versus having mounds of lenses and toys," she said.

Follow along with Amylu on Facebook or her Blog.

Have a great weekend, it looks like great weather for making photos!

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