Nov 27, 2012

Design means something

I don't think anything can save newspaper in its present form, but the idea of adding value through good design works for any form of media product.  That certainly applies to how photographs are used within the design context.

Look at the value well-placed imagery adds to these newspaper designs.  Mr. Utko describes it as designing a poster as much as designing a newspaper.

Beyond being an interesting exercise, it is also nice to see that increased readership followed.

The same mechanisms work for advertising impact, which I think is lost on small- to medium sized businesses who don't have a budget for good marketing or rely on the publications  in which they advertise for designs.

As better design increases in the upper end of the market, small shops will look increasingly backward in their marketing attempts...   the rich get richer?

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